Create demand.
Generate revenue.
Build brand champions.

You know you need a better B2B marketing strategy to reach customers and drive revenue growth.

I know how to help.

For more than two decades, I have developed and executed full-funnel marketing strategies that accelerate growth from the first touch to create long-term customers and drive hundreds of millions in revenue across multiple brands and industries.

Let's get started today.

Book a discovery call >>
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Results
$100M

marketing-generated revenue for companies up to $200M

10x ROI

through data-based marekting strategy

30%+

average annual revenue growth rate

20

team size management experience

Book a discovery call >>

Areas of Expertise

Growth Strategy

- Go-to-Market Strategy
- Growth marketing
- Demand + lead generation
- Customer lifecycle marketing
- Marketing + RevOps strategy
- ABM strategy
- Budget + P&L ownership
- Website UX + SEO strategy
- Conversion rate optimization
- SDR strategy + execution

Cross-functional Alignment

- Data-based marketing plans
- Goal and KPI development
- Support growth objectives
- Build + mentor global teams
- Marketing operations strategy
- Technology audit
- Sales enablement training
- Content, email, paid strategy
- External agency strategy +

Orgs+ Industries

- $0 - $200M (all stages)
- B2B + B2C
- Construction
- Financial services
- Healthcare + healthTech
- Higher education
- Industrial manufacturing
- MarTech
- Research & advisory (energy)
- SaaS/technology
- Supply chain/logistics
Career profile on LinkedIn >>
Professional Recommendations
Dawn is a strong marketing leader who brings passion and energy to her role. She's a strategic thinker and clear communicator, providing a great foundation to build marketing initiatives that move the needle.

She has a comprehensive understanding of marketing concepts & technology … and she has stayed ahead of sales & marketing trends."
Tristan
Former Manager
the best marketing consultant in albany ny
Dawn consistently drives results through a combination of hard work, creativity, exceptional leadership, and dedication to excellence. She is collaborative, open-minded, and fun to work with.

[Dawn] is dedicated to her team and focused on ensuring their growth, providing valuable mentorship and advocacy for those that report to her."
Alison
General Manager
recommendation for marketing strategy
Dawn is great marketing leader and an amazing partner to sales. ...I appreciated her understanding of the relationship between sales and marketing as key drivers of business success.

With her leadership we were able to draw clear lines in terms of what marketing support drove to convert to sales success. Her work was always very detailed and well-thought out."
Mark
Director of Sales
marketing strategy consultant albany ny
[Dawn's] skillset includes full-funnel strategies and tactics for driving high quality leads through focused marketing activities. She used her experience and smarts to quickly identify opportunities and level up the entire marketing function.

She streamlined budgets, optimized tech platforms and project management processes - increasing results."
Judi
Head of Brand
marketing strategist recommendation
Recommendations on LinkedIn >>

Ready to build a marketing strategy that drives revenue growth and builds brand?

Book your 15-minute discovery call today.

Book a discovery call >>