I build revenue marketing engines for B2B SaaS, research, and technology companies. For more than 20 years, I've helped growing organizations turn marketing into a measurable growth driver by aligning it with sales and customer experience around pipeline and revenue.

Usually from the ground up.

I started my career in enterprise technology sales, and that experience never left me. Most of my work, both in-house and fractional, has involved stepping into organizations where marketing didn't exist yet or wasn't contributing meaning fully to growth.
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From launching first-ever demand generation and ABM programs that delivered revenue in months, not years, rebuilding brands and go-to-market strategies in a matter of weeks, and stepping into organizations to turn marketing into a measurable growth driver, I build demand engines that convert.  

As a fractional marketing executive, I bring senior-level thinking to your go-to-market strategy and I also get into the work: strategic planning, demand generation, MarTech recommendations and architecting, attribution, KPI frameworks, and the CRM workflows that make growth measurable. I'm as focused on building your team's capabilities as I am on delivering results.

When you're ready to bring leadership in-house, the foundation will already be there.